Tag Archives: #radiology



Authenticity in philosophy is a technical term used to describe the degree to which one is true to one’s own personality, spirit, or character, despite external pressures.

I have heard Seth Godin share his view on authenticity.

“Perhaps the only truly authentic version of you is just a few days old, lying in a crib, pooping in your pants.

Ever since then, there’s been a cultural overlay, a series of choices, strategies from you and others about what it takes to succeed in this world (in your world).

And so it’s all invented.”

~Seth Godin

My own observations in hospitals, clinics, healthcare organizations, and in the corporate world of healthcare is that people swear.

I have been in corporate business reviews, cancer case conferences, surgical suites, emergency room departments, infusion areas, peer review meetings and national conferences and I have heard everyone from CEO’s to physicians to nurses to ancilliary staff curse.

I have even heard patients curse out loud.

Some have used curse words to express their anger. Others have used it to express their frustration. Many have used a well-placed curse word to make their point with emphasis.

It appears to me that behind closed doors people have no problems cursing, cussing, or swearing.

Yet put it out in the open, for all to see, in a transparent manner and people get scared.


Are we afraid of being real?

Are we afraid of highlighting an issue and having a conversation?

Are we afraid of having to deal and address the emotions of those we interact with or our own?

Is healthcare so fucking oblivious to the harsh realities that we think if we sugar coat the words we use that we can hide our shortcomings?

The reality, at least my reality, is that healthcare needs to grow the fuck up and have a real dialogue.

We need to reach beyond our comfort zones and interact with people, with patients, with one another and address the real problems we are facing.

The reality is that if we do not address the issues, the machines will.

While the machines will own IQ, our opportunity is to own the EQ.

If we do not take the opportunity to stop, listen, observe, and have real fucking conversations about our biggest problems and challenges, then the future we face is one without “Me” in medicine.

That is not the future I want.

I do not believe that is the future you want.

I do not believe that is the future patients want.

We all want to be seen as humans.

All we want is to connect and be part of something fucking great.

Deliver care at the N of 1.

Feel free to email me at cancergeek@gmail.com or follow me on Twitter @cancergeek and make sure to check out our launch GFHC.co and follow @GoodFuckingHC


UnFuck Healthcare

Inspiration. It’s funny where you find it sometimes. And at other times, it’s not so funny. This week, we’ve seen radicals march on the lands of Charlottesville, Virginia. We’ve seen the destruction and hate they have left in their wake. We’ve seen death. At the same time, I have been reading a series of books to my oldest child as I prepare them for Kindergarten in the next couple of weeks. Tonight’s book about Jackie Robinson, and like all books in this series, it was about ordinary people changing the world. Charlottesville is not ordinary, but it is extraordinary about how our world is changing and the hate — no matter its form — that is peppered amongst our daily lives. Nonetheless, both scenarios are inspiring.

When I moved from a healthcare delivery system to IT, many of the players didn’t want me here. Much like a game of baseball, and liken to Jackie Robinson, the pitchers threw fastballs at my head. Catchers spit on my shoes. Runners stepped on me with their cleats. I’ve even had my livelihood and family threatened.

And outside of this industry — in life — people have tried to scare me. People have tried to stop me. People have tried to just make me go away.


Because I am different. I am edgy. I am forward thinking and envelope-pushing.

At times, has this made me mad, yes.

At times, has this scared me, yes.

At times, has this sent me into a black mental health hole, yes.

But I have never let it stop me.


Because it is not my job to judge, nor is it theirs.

My job isn’t to figure out whether or not someone deserves something, nor is it there.

My job in this industry, especially now that I have none, is to make of it what I will.

And that job is to do good, to be good, to spread good, and to make good.

Because our industry is fucking broken.

We don’t need to “unbreak healthcare,” we need to unfuck healthcare.

So, my job is to lift the fallen, to restore the broken, and to heal the hurting by showing others the light to a better pathway.

I have been all of those things — lifted from rock bottom, broken and restored, hurt and healed. And the game goes on.

I no longer play this game for myself — and in fact, I never have. I’ve just played it with the wrong people.

But we can all play together.

We can realize new possibility.

We can realize new options.

All we need is for someone to go first.

For real change to come, one has to lead for example. Fighting back isn’t leadership. Bravery is leadership. And its ok to be afraid.

Just don’t let it stop you.

There is real power in each and every one of us. Use that power to do what’s right. Use that power for a cause that you believe in. And most of all, use that power to lead and health others. — Brad Meltzer

I am Bill Bunting.

I will always march in the right direction for the right reasons.

And I hope you will too.

Because the only way healthcare will change is together.

Which is why I am shifting my career to focus on the fucking patient and good fucking leadership.

I want to see healthcare driven by leaders who give a fuck instead of leaders who just believe in mythical fucking unicorns.

Everyone has the promise of the unicorn in healthcare. Yet, we’ve forgotten how to draw a straight line back to why healthcare exists. Patients. People.

And this is why Good Fucking Healthcare fucking exists…To champion more colorful, well-designed advice that challenges the status-quo of healthcare to deliver care at the N of 1.

Some of you have seen a taste of this through my colleague, Andy DeLaO — better known as @CancerGeek.

And that’s great. You will certainly see even more to come.

Not only is he one of my closest friends in life, he is my closest ally in designing a different tomorrow for our industry; for our patients; and for our physicians, clinicians and leaders.

Some will be offended by our name or offended by our mission. In which case:


They aren’t as much offended by our name as they are offended by reality — offended by someone calling them to the Godfather-styled mattresses and overturning a Biff Tannen, Back-to-the-Future-sized cart of manure over on the bullshit they keep cramming down our throats.

Some will fucking love us.

In which case, we say fuck yes.

You’re the ones that understand the paragraph above and got both a chuckle out of it, as well as felt a tinge of inspiration to do better tomorrow.

And that’s where we need to start. Together. Tomorrow.

Monday’s fucking suck, but together, we can turn a different page. We can pledge to change the status-quo.

Which is why I am inviting you to read our pledges.

I don’t give a shit whether or not you sign them since some across the industry will think they are a marketing campaign — a ploy.

But I do care that you read them, digest them, reflect upon them, and think of the ways that you can change — whether that is as a patient, as a physician, as a leader.

And while you wait for us to get our fucking shit together online, we invite you to both join our newsletter and engage us on Twitter @GoodFuckingHC.

I thank Bill for this post.

As always, feel free to email me at cancergeek@gmail.com or connect with me on Twitter via @cancergeek