Category Archives: #patientengagement



We all know how the saying goes, “When you assume, it makes an ass of you and me.”

I relearned this lesson myself this week.

When you work in healthcare you are accustomed to processes. Whether it is delivering care to patients, delivering information to ordering and referring physicians, ordering exams and tests, there are processes to ensure patients are safe and cared for appropriately.

Working in the medical technology space there are numerous processes as well. It can be marketing to physicians and patients, selling a product or service, having a meeting with physicians or healthcare executives, servicing equipment or filing for FDA approvals, our world is filled with processes.

This week I ran into a process that I expected everyone to already know and understand. I expected that since I was “new” it was less about me knowing the process and more about communicating. Trying to give visibility to potential end users so that they are not caught off guard. Communicating as a professional courtesy, not as a requirement of the process.

This is where my misstep happened.

I assumed that everyone else understood the process. Instead of causing awareness and empowering the end users with information, it caused anxiety, panic, and duress.

It reminded me in the danger of making assumptions.

That an assumption can instantaneously take a positive action and change it into a negative action. It can derail forward motion and cause a sudden halt in progress.

It reminded me in the importance of going back to the basics. Begin by explaining the process. Set expectations. Remind everyone that when you trust in the process things go according to plan.

Whether it is direct patient care, medical technology, or in our daily lives, processes need to be understood at the N of 1.

As always feel free to email me at or follow me on Twitter and Instagram as CancerGeek



8.26.2018 The Most Interesting Things I Observed This Week

  1. Should You Get That Scan? 
  2. Technology For Technology Sake; Why An Agency Hired A Chief Medical Officer
  3. Behold The Power Of Gratitude
  4. Podcast: Disruptive Innovation In Health Care
  5. The Different Words We Use To Describe Male And Female Leaders
  6. I Didn’t Become A Physician To Do Data Entry
  7. When Insurance Wouldn’t Pay, Parents Funded Cancer Patients $95,000 Lifesaving Treatment
  8. JACR: Appropriateness Criteria Patient Friendly Summaries
  9. The Science Of Doing Good; Conversation With William MacAskill
  10. ACR: Weekend Reads, Burnout
  11. How To Learn New Things As An Adult
  12. Problem Solving Techniques Take On New Twist
  13. AI Took Center Stage At Venture Beat’s Inaugural Transform Event
  14. ACR: Survey Demonstrates Positive Impact Of Direct Patient Consultation with Radiologists
  15. I Didn’t Want To Admire John McCain
  16. Why Microservices Are the New Innovation Enablers For Enterprises
  17. FDA Grants Digital Therapeutic for Alzheimer’s Symptoms Breakthrough Device Designation
  18. Made-at-UBC App Changing The Way Medical Students Learn Radiology
  19. NCI: End Of Life Care For People Who Have Cancer
  20. InquisitHealth: The Proven Power of Perr-To-Peer Mentoring
  21. Reinventing Health
  22. Slavitt Group, 17 Health Systems Come Together In Effort To Improve Medicaid
  23. Radiologist Shortage Affecting Cancer Care In The U.K. 
  24. Open Medical Records Can Spur Frank Talk Between Doctors and Patients 
  25. From Listening Skills to Leveraging Stories: How To Show, Not Tell, Your Value

As always feel free to email me at or follow me on Twitter and Instagram as CancerGeek