Last week I attended RSNA 2017 in Chicago.
While the week was filled with multiple meetings with Radiologists, Administrators, and other radiology industry experts, it was also filled with a few surprises.
One of the evolutions of RSNA 2017 were the multiple talks and discussions on the topic of Patient and Family Centered Care led by the American College of Radiology. (#pfcc on Twitter)
As I perused the McCormick Place to check out the technology, the vendors, and the buzz word bingo I wanted to see how many people were actually addressing or focusing on the challenges that patients face when it comes to their radiology experience.
One of the two companies that are really focusing on patient experience is The Holvan Group. I was fortunate enough to listen to Dr. Stephen Holtzman (@HoltzmanMD) speak about his work, their focus on improving the patient experience, and their use of video back in June during ACR’s annual meeting in Washington, DC.
As I walked the multiple galleries, hallways, booths, there was The Holvan Group (@theholvangroup) tucked away in the back corner of the North Hall.
I was fortunate enough to meet Dr. Holtzman in person. He walked me through their list of videos that help to educate patients on what is radiology, the various types of examinations that may undergo, as well as what to expect and how to prepare for their radiology studies.
I happened to go back a day later and had another discussion with one of Dr. Holtzman’s partners, Mike Holliday. Mike is (if my memory serves me correctly) the CTO and is a programmer.
He is a larger than life personality that you immediately fall in love with because of his passion for wanting to tell stories in different ways that are meaningful to people, or on this specific case, patients.
We started to discuss if there is a way to potentially take it a step further and begin to deliver radiology results to patients in a video format? Could you translate all of the scientific information and medical jargon into a short 3 to 5-minute video that simply states whether the radiology examination was good (normal) or if there was something ‘seen’ and there needs to be additional follow up by a physician.
Could radiology results via video be a way in which a patient can remember and keep track of their various exams over time? Can it help them to explain and educate their loved ones and extended family members? Could it be used to help disseminate information to a child?
As you can imagine, we had a long conversation on all of the various ways in which video could be used to help translate medical ‘speak’ and radiological information into a simple, easy, and memorable format.
I gave Mike an “I Love #GFHC” button because out of all of the exhibitors at RSNA, he was one of only two companies that are truly focusing on addressing the challenges and difficulties that patients face in radiology.
Sending a big round of applause to Dr. Holtzman, Mike, and The Holvan Group for using technology to address the needs of patients.
To create, make, and do something risky that meets the needs of patients.
This is what GFHC looks like in radiology.
Work that delivers care at the N of 1.
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