One of Henry Ford’s most famous quotes is,
“If I would have asked people what they wanted, they would have said a faster horse.” -Henry Ford
As the story goes, he went on to create the Ford Motor company with the vision of having an automobile owned by every family in America.
He leveraged technology, people, and process to perfect the assembly line. He then was able to mass produce automobiles at an affordable price while simultaneously being able to pay workers more money and creating disposable income for a new class of people.
Diagnostic medicine is at the same turning point.
Radiologists (as all physicians) are measured on production metrics called an RVU or a relative value unit. Based on the amount of time, complexity, and other factors the higher the RVU the higher the professional payment.
Over the years we have seen a rise of technology such as CT, MRI, and hybrid imaging in nuclear medicine and with PET-CT.
The advancement in medical technology has continued to increase and provide more images, with more information, the radiologist’s ability to gather and collect the additional patient information they need to make a definitive diagnosis has also become harder to access. (think EMR and EHR)
In parallel, there has also been tremendous pressure applied to reduce the value of RVU’s in imaging thus forcing physicians to produce more images, with more information, on more people in order to remain “break even.”
Think about walking into work one day and your manager or boss telling you that you need to do 2X the work in the same amount of time or find your salary cut by 50%.
Most of us would say no thank you and walk out the door.
Healthcare does not need faster radiologists.
We need radiologists to educate, listen, and ensure that the right questions are being asked based on a patient’s presentation.
We need radiologists to interpret the “why do I feel this way” and turn it into the “how do I generate the best answer” and lead to the “what do we do to make me feel better.”
We need radiologists to be able to focus on the connections inside of healthcare. Connecting diagnostic questions and answers to other physicians leading to the appropriate treatment(s). Educating other physicians on the right questions to ask, the difference between various imaging technologies, and the importance of having complete information on patients.
Connecting and communicating the information directly to patients while helping them to prepare for their follow-up appointments.
Much like Ford, we need the role of the radiologist to be that…
“Quality Is Job 1.”
We do not need a faster radiologist.
We need a more qualitative radiologist.
Radiology occurs at the N of 1.
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