The #6 Rule of Health recommends that Radiologists and Pathologists need to start making connections with patients.
As we move into the world of value based care, it is imperative that both radiologists and pathologists begin to own their story.
For years primary care physicians, internal medicine, and specialty physicians have “owned” the story and told the story of radiologists and pathologists to patients. This was done historically due to “fear” of losing referrals.
As we move into a “new world” where people as patients control more and more of their dollars spent inside of healthcare, the big miss for radiologists and pathologists may be that people do not see how important their work is to their overall care.
80% of what happens to a patient begins and end with radiology and pathology.
The more we connect with people the more value we can demonstrate to why our work matters to people as patients.
We deliver our stories and value at the N of 1.
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