Project Runway, Healthcare Edition

As you know in fashion, one day you’re in. And the next day, you’re out. ~Heidi Klum

I love fashion.

More importantly I am obsessed with the fashion design process. The relationship between designer and customer. The battle between one persons design aesthetic and the customers vision of the finished product. The conflict between what an expert knows will look good on someone versus the customer’s bias for what they expect. (watch the video and listen to the conversation between designer and their client)

I love the tension.

The tension is only resolved if the end product satisfies the customer.

The way designers work through the tension is by listening to understand, through empathy, and asking questions that evoke emotion from their customers.

When we listen to the words people use to tell their stories we are able to think as they may have in the situation. When we observe what people do, we can begin to understand how they may be feeling.

Adapting the above tools and applying them to Healthcare will be THE innovation for 2016.

Healthcare is full of opportunities ready for change.

To ensure we tackle the right changes we will first need to stop, identify and listen to patients, prioritize change from the patient perspective, and then co-create to sew together the people, technology, and process to produce the right fit.

Physicians, payers, pharma, and politicians need to remember, that one day you’re in, the next day patients could decide you’re out.

We design experiences for healthcare. (

As always, you can feel free to contact me at: CANCERGEEK@GMAIL.COM or follow me on twitter @cancergeek



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