I remember growing up and my parents encouraging me to pick a profession that will secure my future. Professions like medicine, law, chemistry, and engineering. The promise was if I went to school, studied hard, got good grades, and that I would be rewarded with a safe, secure, and well paying job.
I would argue that many of us were told a similar version of this story.
This is the challenge with the post industrial economy…..people are not rewarded for following the rules.
In today’s world, the jobs and professions that our parents believed would be secure are the very ones that are at risk.
The undelete-able are being deleted.
The jobs that follow the rules are being performed by computers, users, or ever cheaper labor.
If you want to start a business you no longer need a lawyer, you can go to the web and do it yourself and for less money.
If you aren’t feeling well you can access Doctor on Demand for a simple $40. No more needing to leave the comfort of your home, deal with insurance, or have to battle the weather when you don’t feel well.
People do not want scaled mediocrity.
People want art, one of kind, and personalized items. People want to connect and know they matter. People want the beauty of the N of 1.
In healthcare that is being obsessive about understanding the “why” so we can appropriately define the “what.”
The above reasons are why I choose to do the work that matters. The work that challenges the status quo, the work that exists on the fringes, the work that is full of ambiguity, the work that forces me to dance with fear, and the work that connects people in health and care.
We all have a choice to make.
Delete or Return
As always, you can feel free to contact me at: CANCERGEEK@GMAIL.COM or follow me on twitter @cancergeek