MedX: Empathy And The Design Story For Healthcare

Everyone wants to be Apple.

The reality is that there is only one Apple.

What everyone should strive for is to be more like Jony Ive.

For those of us in healthcare, we can take this a step further. We should strive to be more like Dr. Kim Green (@DrKimMD), Dr. Lama Rimawi (@Carepeds or @Tasterie) or Joyce Lee (@joyclee)

All of these women are pediatricians, but more importantly, they have all become designers out of necessity. Each of them have their own personal stories of having a child with severe food allergies.

Dr. Rimawi developed a food service that delivers safe, tasty, allergen free foods along with variety packs so that it can introduce new foods, textures, and tastes to families.

Dr. Joyce Lee enlisted her entire family into the design process and developed some amazing educational videos on when and how to administer an allergy action plan for her son. You can see the first video here:

At the heart of all of this is empathy. Each of the above physicians, mothers, women, designers lived with a life threatening problem: a child with severe food allergies.

I cannot imagine living in fear that the laughter of my child may be loss by simply ingesting a piece of cake at a birthday party.

Yet, it is the love of each of these mothers that led them to become designers.

They were tied to a problem through love. That love forced them to listen. In that listening they understood the inherent problem. Understanding the problem takes time, consideration, and a lot of effort to define the problem.

Once each of them defined their own specific problem, whether it was safe food that tasted good or educating others on how to identify an allergic reaction and how to respond appropriately, they were able to design the right solution.

I have always believed that our ability to stop, listen, and understand other communities stories is what will lead us to the right change in healthcare.

I have always believed that we need to be smarter with our focus in how we answer the most challenging, difficult, and important questions facing healthcare.

We need to spend the majority of our time defining the problem. We need to lead with empathy. We need to tie ourselves to understanding the stories through love. When we are bound to one another through relationships we begin to understand.

Once we understand and we can define the core problem, the right answer becomes easy to design.

The challenge is in letting go of our egos, our assumptions that we know the answer before we define the problem.

The challenge is in allowing ourselves to become vulnerable to lead with our hearts, listen with empathy, and tie our stories to each other.

I applaud Kim, Lama, and Joyce for allowing themselves to be so vulnerable, for sharing their stories, and for showing all of us how to be designers of healthcare.

What story will you design for your healthcare community?

As always, you can feel free to contact me at: CANCERGEEK@GMAIL.COM or follow me on twitter @cancergeek


#PtExp #PX #cancer #hcldr #hccosts #hcsm #stories #storytelling #lcsm #bcsm #hcmktg #mktg #storyteller #hcpt #consumerism #hcbiz #CX #UX #UI #Bioethx #storytelling #stories #ContentMarketing #HIT #PX2014 #moodring #ring #health #wellness #design

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